Business Growth And Web Design
I have been getting these questions about frustrations some business owners experience. This is after getting their business website without any spontaneous sales increase. They expect the web design to automatically generate business growth in the shortest possible period. This is not exactly how it works.
Some do make the following comments-
- Í thought after designing my company website, there should be a growth in the online sales of our products?
- Why am I not receiving constant calls from my prospective clients who visited my website?
- Why are people not making enquiries or calls about our services after designing and publishing our website?
The truth is that –
-Designing a website for your business is not the panacea for total business growth or sales increase.
-Your website puts your business on the global scale. However, there is no guarantee that everyone who is connected to the internet is going to see your website not to talk of going for your products or services online.
-Many factors are involved in Increasing your business profit or sales. . A well designed professional website alone does not give increased business sales.
Getting a business website is the first step.
Other steps include-
1.. One of the most important factors is to get the design of the website right. An unattractive and wrongly designed website is a minus. There are a lot of things that make a well designed website. Learn more about what makes a well designed website here.
2.. Ensuring search engine optimization on the website.- It is possible that a well designed website may not be visible to prospective clients during search operation. The Web designer needs to ensure that the designed website is visible on a search engine. Learn more on how you can optimize search engine.
3.. The web manager should also know how to take advantage of social media in maximizing the website for business growth.
Taking Advantage Of Social Media In Business
Social media initially started as a place for sharing ideas and building relationships with friends and groups. Many young people went on social media such as Facebook, Twitter or LinkedIn “just” to socialize, connect and find new friend. But these days, Social media has grown to become one of the best marketing tools in business. We do have enormous social media advantages.
Many opportunities abound in the use of Social media. And with billions of active users always available on social media, makes it the best place to advertise business and business products.
Report shows that
Facebook has about 1.3 billion people daily users (http://newsroom.fb.com/company-info/) . This is as at June 2016.
Twitter has about 313 million active users daily (https://about.twitter.com/company ). This is as at June 30, 2016.
LinkedIn has about 450 million registered users (https://press.linkedin.com/about-linkedin).
That means, anyone that connects to the three social media can reach potential customers with less amount of money.
There are several ways to take advantage of Social Media which include –
Open A Social Media Account For your Business: There is need to open social media account for your business on Facebook, Twitter, Instagram and /or LinkedIn. This will help increase your business reach and visibility to your prospective and existing customers.
It is advisable to make use of the major social media sites. They include Facebook, twitter, LinkedIn and Instagram to advertise your presence. Twitter requires quick response by owners on followers request. Therefore, if you are unable to give a quick response to your customers, you may discourage the use of twitter. Get involve with Twitter when you are always online to give quick responses.
It is also advisable to open a Facebook page account for your business. Then direct users to your Facebook page. Through the social media, you can drive traffic to your website. This is achieved by placing the website link of your website on your every social media post.
Going for a Social media advert such as Facebook or Instagram advert in encouraged. It provides another great way of taking advantage of the billions of users on social media to grow one’s business. This can help to drive online sales.
“More than 1.4 billion people use Facebook to connect with what matters to them, and more than 900 million visit every day. When you run a Facebook Advert, you choose the audiences that see it by location, age, interests and more. With Facebook Adverts, you choose the type of people you want to reach and we deliver your adverts to them. This makes your adverts more relevant for the people who see them, and brings you real results”.
SOCIAL MEDIA ADVANTAGES
Social media comes with many advantages which include but not limited to –
Brand Recognition And Loyalty
Your business on social media gives credence to your business to prospective and existing Customers. A user that sees your brand on Facebook, on Twitter and /or LinkedIn tends to build more confidence on the Company’s brand. A customer’s loyalty may also be sustained. This is because he can always reach your business through many means including social media. Social media provides easy way for business interaction with the customers.
Improve Customer Service And Satisfaction.
Customers drop their feedback and get immediate response on social media. This regular customer interaction builds confidence of customers on the company brand. It also increases customers’ satisfaction.
Provides faster way to share Business content.
There are billions of social media users. Many of them may like your business page such as Facebook page. Shared content on social media page reaches all the followers within a second. This include sharing new company products , new arrivals, and new company product innovations.