The Arrival Of Apple IPhone 7 And IPhone 7 Plus 1


Iphone 7
Iphone 7 Plus
The IPhone 7 versus IPhone 7 Plus

 

 

IPhone 7

 

iphone-7

IPhone 7

 

The long awaited IPhone 7 and IPhone 7 plus was released by Apple on Wednesday, September 07, 2016 at Bill Graham Civic Auditorium in San Francisco, USA.  The phone came with some new and additional features.

The water resistant feature of IPhone 7 allows the Phone to survive 1 meter below water surface for about 30 minutes. The batteries last longer and the processor faster than the previous ones.

The phone has a single GSM Nano SIM slot and weighs 138.0grams with dimensions as 138.3 x 67.1 x 7.1mm. It came with a water resistant feature and colour variations of Jet black, Black, Rose gold and Gold. One can only get the Jet black in 128gb and 256gb storage variations. There is absence of headphone jack in the IPhone 7.

It also comes with HTML5 – Safari browser with iMesssage,Push Email , Email, SMS and MMS features

Display Screen:

The Phone is built with a 4.70 inch Multitouch display screen which is equivalent to 65.6% screen-to-body-ratio. The display is a touchscreen with resolution of 750 by 1334 pixels and a 401 pixel per inch. It has oleophobic coating that acts as protection.

Phone Platform:

IPhone 7 runs on quad core Apple A10 Fusion central processor with IOS 10 as operating system and six- core graphics GPU. It has a varied storage capacity of 32gb, 128gb and 256gb without any card slot for memory expansion.

Communications: 

The IPhone 7 consists of Wi-Fi 802.11 a/b/g/n/ac, dual band. hotspot with Bluetooth, GPS and a reversible USB connector.  Apple IPhone does not come with Radio.

 

IPhone  7 Plus

 

IPhone 7 Plus

IPhone 7 Plus

 

 

 

The IPhone 7 Plus  has a single GSM Nano SIM slot and weighs 188.0grams with dimensions as 158.2 x 77.9 x 7.3 mm. It came with a water resistant feature and colour variations of Jet black, Black, Rose gold and Gold. One can only get the Jet black in 128gb and 256gb storage variations. There is absence of headphone jack in the IPhone 7.

It also comes with HTML5 – Safari browser with iMesssage,Push Email , Email, SMS and MMS features

Display Screen:

The Phone is built with a 5.50 inch Multitouch display screen. The display is a touchscreen with resolution of 1080 by 1920 pixels . It has oleophobic coating that acts as protection.

Phone Platform:

IPhone 7 runs on quad core Apple A10 Fusion central processor with IOS 10 as operating system and six- core graphics GPU. It has a varied storage capacity of 32gb, 128gb and 256gb without any card slot for memory expansion.

Communications: 

The IPhone 7 Plus consists of Wi-Fi 802.11 a/b/g/n/ac, dual band. hotspot with Bluetooth, GPS and a reversible USB connector.  Apple IPhone does not come with Radio.

The IPhone 7 versus IPhone 7 Plus

Specifications IPhone 7 IPhone 7 Plus

 

Weight 138.0grams 188.0grams
Display 4.70 Inch 5.50 Inch
Processor Quad core Quad core
Resolution 750 x 1334 pixels 1080 x 1920 pixels
Headphone Jack None None
OS IOS 10 IOS 10
Rear Camera 12 Mega pixel 12 Mega pixel
Front Camera 7 Mega pixel 7 Mega pixel
Storage 32gb 32gb
Body colour Jet Black, Black, Rose Gold, Gold Jet Black, Black, Rose Gold, Gold
Water Resistant Yes Yes
Radio None None

 

IPhone 7 may have very low patronage in Nigeria

Generally speaking, the new Iphone 7 and IPhone 7 plus are good products to buy. There are indications that the product may not sale in West Africa , especially Nigeria which has the largest African market

Apple Iphone And Nigerian Market

 

IPhone 7 low patronage

The newly launched Apple IPhone 7 and IPhone 7 plus may experience a market flop in Nigeria and West Africa. It is true that the Phones are yet to enter African market but there are strong indications that the newly launched device may not excel in Nigerian market at least for now. There may be IPhone 7 low patronage in Nigeria.

Factors which make lead to the low patronage of the newly launched products are considered below.

Country’s present economic reality

Nigerian economy is presently experiencing recession. This does not in any way give room for purchase of luxury goods by its citizens. Majority of the population that made up the 160 million people in Nigeria are more interested in meeting their basic needs than changing their phones.

The Present Exchange Rate

The price of the Phone with the present exchange rate should be about N500,000 (Five hundred thousand naira only) . This is an amount equivalent to getting a plot of land in some places or someone’s half year salary.

 

How The Low Patronage may Be Avoided.

There are some considerations that may create an improved patronage for the new IPhone 7 and IPhone 7 Plus in Nigeria and West Africa.

 

Price Segmentation:

Price segmentation or Segmented pricing is a situation that occurs when a company sets more than one price for a product without experiencing differences in the cost of producing or distributing the product (http://www.businessdictionary.com/definition/segmented-pricing.html) . In this case, Apple Company may set a different price for its new IPhone 7 for West African market. This is in consideration to the current economic hardship being experienced by the people of the region at the moment.

 

Product Versioning:

Apple company may also introduce product versioning. This is offering a product line by creating slightly different products for the purpose of pricing (https://en.wikipedia.org/wiki/Price_discrimination). In this case, Apple company is to come up with a modified version of the IPhone 7 and IPhone 7 plus specifically for the people of west African region.

 

Are there other factors to consider? Please share your views.

 

 

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